Fall Collection is here
New shapes for the season, plus our first full line of reading glasses.
Why we started Jaxy
A few years ago I went looking for sunglasses and found nothing in the middle. $300 frames I'd be nervous to leave on a restaurant table, or $10 frames that felt like they'd snap the first time I opened them. Nobody was making the pair I actually wanted, so we did.
That's Jaxy. Readers and sunglasses at around $28 retail, with every pair of sunglasses UV400 or polarized, made by a team with over 30 years in eyewear. It's the price where a customer stops deliberating and just buys, then comes back for a second pair. And a third.
Our whole team is here in Los Angeles, and when you call, one of us picks up. Never a chatbot. We'd love to hear from you, and I'd much rather get to know your store than simply ship you a box.
Daniel Seeff
Founder, Jaxy
Ready to carry Jaxy?
Most retailers are approved same-day. No commitments beyond your first order.
Questions? Call +1 (424) 500-3436, email wholesale@getjaxy.com, Mon-Fri 9am-5pm PT.
Fall/Winter 2026 collection
Fall/Winter 2026 is the collection we've been quietly working on all year: months of sourcing, sampling, and getting the silhouettes right.
Our LA design team picked shapes that carry a display through every season: bold but wearable, on-trend without being throwaway, and polarized or UV400 on every sun frame. New this season: a full reading glasses line, blue-light ready.
We don't ship anything we wouldn't stock ourselves. Designed for the way your customers actually shop, priced for the margins that make sense, and built with the care every frame deserves.